At Finance Ninja, our purpose is to democratize and simplify financial services, aiming to help you make the best decisions based on complete information and reliable recommendations.
Through guides, articles, tools and analyses, we always seek to prioritize the consumer’s interest. We do not intend to persuade, advertise or defend a specific point of view. Our objective is to organize information about financial services and expert opinions in a simple and comprehensive way, generating knowledge on the topics.
To ensure that these values are consistently present in all of our activities, practices and operations, we follow the editorial principles highlighted below, which are fundamental to achieving our mission:
Transparency: We believe in the importance of transparency in all our actions. We are committed to providing clear, accessible information so you can make informed financial decisions.
Correction: We seek to maintain precision and accuracy in all content we produce, using safe and verifiable sources.
Care: We value care and attention to detail in every aspect of our work, offering a safe and reliable experience, prioritizing content quality and user satisfaction.
These principles guide our editorial practices and are present at all stages of the process, from research and writing to the review and publication of each material.
At Finance Ninja, we believe that providing relevant, unbiased financial information is essential to helping you make informed decisions and achieve your financial goals.
- Consumer first: We are committed to putting the consumer first, with editorial decisions independent of the commercial interests of other group companies. We do not produce sponsored content and keep the content team separate from the commercial team.
At every stage, from planning to publishing each article, all professionals share the same objective: ensuring that the Finance Ninja experience preserves, above all, the interests of our consumers.
We also take responsibility for ensuring the constant evolution of the website design, tools and services offered, to provide simple, objective and relevant user experiences.
- Exemption: Achieving total exemption or seeking absolute truth are difficult goals, some even consider them utopian. Here, we do not seek to enter into philosophical discussions about exemption and truth, we are simple.
Our team consciously strives to eliminate all personal biases, beliefs, and values while producing the most unbiased content possible for you.
Furthermore, we do not sell publications to financial institutions or any other company, nor do we favor any company in guides or comparisons published on our website. You can understand how we make money here.
The entire Finance Ninja team, including partner writers and experts who collaborate with us, values impartiality, providing correct, comprehensive and clear information, so that you can form your own opinion and make the best choice.
When content freely expresses an expert’s opinion and can act persuasively, we make it clear that it is opinion content at the beginning of the article.
Indication of opinion content: With the aim of providing comprehensive information about financial services, Finance Ninja also offers space for the expression of opinions from experts with different perspectives on the market and business.
We believe that diversity of opinions contributes to the democratization of financial education. Therefore, it is our responsibility to communicate in a clear, legible and uncomplicated manner whenever a publication presents the personal and exclusive opinion of a guest author, which may differ from the editorial position of Finance Ninja.
When content freely expresses the opinion of an expert and may have a persuasive nature, we will clearly indicate at the beginning of the article that it is opinion content.
- Responsibilities: Our goal is to provide the best articles, guides and tools so that you can find everything you need, in a comprehensive, simple and reliable way. However, it is important to emphasize that the use of the information presented on our website is your sole responsibility.
